王蔘， 1975 年生於台灣台南，既是一位從事視覺和媒體創作的藝術工作者、也是一位致力於藝術研究和寫作的學者。自幼即表現出對藝術知興趣，從國小美術實驗班、中學美術班、到國立台灣師範大學美術學系、設計研究所以第一名成績畢業後並赴澳大利亞取得雪梨科技大學藝術創作博士學位。就讀研究所其間曾獲得國立台灣師範大學優秀研究生獎學金、設計研究所傑出創作獎等。2005獲香港設計師協會傑出插畫獎。2006 旅澳時期，其研究創作獲得雪梨科技大學為社會人文學院 chancellor's prize list 提名，並以獎學金獎助參與2006臺北國際藝術博覽會，獲得豐富的成果。 2008、2010年兩度入圍波蘭華沙海報設計獎。 2009獲高雄獎、台新藝術獎提名、並獲得文建會視覺演藝術人才補助駐村計畫至雪梨進行創作。

Born in Tainan in 1975, WANG Tseng is both a visual artist applying multiple media and a scholar dedicating in art research and writing. He has shown interests in art since childhood; in every educational stage, he all chose art as first major. After he graduated with the honor of first place from the graduate institute of design and department of Fine Arts in NTNU, Taiwan, he went to Australia to obtain the doctoral degree of Creative Art in University of Technology Sydney. During the graduate institute in NTNU, he received the Scholarship for Outstanding Graduate Student, and awarded with the prize hosted by the institute for excellent design. In 2005, he won Illustration Awards hosted by Hong Kong Designers Association. In 2006 during his stay in Australia, his research was nominated by University of Technology Sydney for Chancellor's Prize List; in the same year, he attended Art Taipei with the grant and acquired a fruitful result. Besides, he was nominated twice for International Poster Biennale Warsaw in 2008 and 2010, then being nominated for Kaohsiung Awards and Taishin Arts Award Taiwan in 2009. Following that, he returned Sydney through the project for artist residency granted by Council for Cultural Affairs, Taiwan.

王蔘的創作橫跨藝術、設計和社會人文的領域；其創作成果廣泛的發表在期刊和重要的藝術展覽當中。 具有豐富教育經驗的他、曾先後任職銘傳大學、國立臺灣藝術大學、輔仁大學等大專院校，並獲邀擔任香港設計學院訪問學者、哈爾濱師範大學客座教授，教授設計、文創和藝術創作等相關課程。 設計實務方面、2013年創立風格設計藝術有限公司，致力於文化、設計和藝術的創作；客戶遍及澳洲、菲律賓、越南、中國和台灣國內外等重要企業，其形象和包裝設計專案、獲得澳門、香港和紅點設計等獎項肯定。

His art practices crossing the domain of art, design, humanities and social science were vastly exhibited or published on journals. In the field of education, he has abundant experiences in teaching in domestic universities, including Ming Chuan University, National Taiwan University of Arts and Fu Jen Catholic University; he also teaches design, cultural creativity and art in Hong Kong School of Design as a visiting scholar and in Harbin Normal University as guest professor. Regarding his practices in the field of design, in 2013, he established Styleplus Design devoting himself to creations of art, design and culture, the clients of which spread around Australia, the Philippines, Vietnam, China and Taiwan, significant corporations included. Styleplus Design has won Red Dot Design Award and award from Macau and H.K. by its images of packaging design.

承續2009年至雪梨駐村的研究與創作，從「俗事之幻」、「線索」到「洞物園」，藝術家深入台灣社會的錯亂的視覺神經系統，試圖從日常生活的觀看和再現台灣在地的特殊的視覺文化與都市風情。 從2007年旅澳時期所撰寫的「虛擬歌曲」一書開始，王蔘便從台灣社會次文化的角度，試圖從KTV、一個提供娛樂的消費場所的虛擬空間開始，借由藝術創作探討台灣都會生活紓解現代生活壓力的娛樂縮影。 本次展覽以「動物園」為命題，「洞物」在此比喻看見或觀看自我本體和消費社會中「物質事件」的發展脈絡，另一方面也暗示作品中生活的敘事性和情節發展的隱喻。

After the research and artistic practices during the residency in Sydney in 2009, the series Mundane Fantasy, The Clues and The Zootopia reflected the artist’s concern in how human visual nervous system interacts with the society in Taiwan, with an eye to representing Taiwanese vernacular visual culture and urban lifestyle through ordinary views. When he wrote the book Virtual Songs during his stay in Australia since 2007, he began to observe KTV, a virtual consumer place of entertainment, as an issue of subculture, to discover the urban entertainment serving to relieve the pressure generated in modern life. This exhibition titled with Zootopia conveys insights of the relationship between human self-perception and “material events” in consumer society; meanwhile, it suggests a metaphor about life narratives and narrative development.

動物園是孩童的遊樂場、也可能是大人的鏡花園
The Zootopia is the playground of children as well the mirror garden of adults.

在台灣文化中，外來的視覺元素與本地原有的符號產生熱鬧的互動和交集，構成了台灣視覺文化豐富和多元得吵雜性格。 藝術家面對自己多元的身分（藝術家、設計師、學者、經營者）的同時，也帶領著觀眾經驗異質文化扭曲、辛辣的錯覺，在實體空間及虛擬軀體之中畫出無法識別的面向。　設計是客觀的、藝術是主觀的；經歷生命中的高低起伏，藝術家親手將思慮繪製在作品中，將生活中的各個事件聯成一體，貫穿生活的眾多提問。

In Taiwan, it is the lively interaction between foreign visual elements and local symbol system that constitutes the diverse and even clamorous visual culture. When WANG Tseng is facing the multiple identity (an artist, a designer, a scholar and a company operator), he creates an area out of the spectrum of physical or virtual place; furthermore, he paves the way for audience to experience the distorted and biting illusion in the heterogeneous culture. Design is objective while art is a subjective; therefore, after ups and downs, WANG paints out his thoughts and concerns in his works, connecting dots to raise a collective question toward life.

另一方面、在創作上以輕鬆抒情的筆調、回歸美學與文人畫風格的情感抒發，誠實的反應現實社會的特質，討論生活中毎一個真實事件的可能性。 藝術家從動物園實地寫生的經驗中、觀看人與人、人與動物、動物與空間的有趣關係，並獲得啟發與想像。　如同藝術家在「虛擬歌曲」一書所提：「每個日常生活消費的影像畫面都是經過精心設計的符號陷阱。」　因此、透過異質的色彩和變異的符號、藝術家用創意組合出視覺的創意和批判的概念，用不同的角度來解釋我們視覺文化中的視覺迷思、消費文化和社會現象。

In his creation, the tone is not only lyric but soothing; on top of that, the style is close to the expression of aesthetics and Chinese literati painting, which is enabled to realistically react to the characteristics of the practical life, and especially the possibility of everything. From the experience of sketching from a zoo, he looked into the interesting relationship among humans, animals and spaces, gaining new inspiration and imagination. Similar to the concept written in his book Virtual Songs, each consumptive image in life is originated from symbols of traps; therefore, by using contrasting colors and varying icons, he constructs creative visions to constitute and critical concepts to explain the visual myth, consumer culture, as well as social phenomenon in our culture from a varied aspect.

新苑藝術在2017年的開始、邀請到王蔘老師舉辦「洞物園」視覺藝術創作個展，藉由作品表現出對台灣社會之種種異質文化觀感，讓你我充分沈浸於他的藝術世界。 展期2017年2月24日至3月24日，誠摯的邀請您，暫時拋開忙亂的俗務，一同感受藝術帶給您的平靜與喜樂。

In the beginning of 2017, Galerie Grand Siecle invited Dr. WANG Tseng to present his solo exhibition The Zootopia. In the series that deal with the heterogeneous culture in Taiwanese society, the audience could be fully immersed into the fantastic world. The exhibition will be on view from February 24 to March 24, 2017. Galerie Grand Siecle sincerely invites you to join us, and to temporarily forget those miscellaneous affairs from life, feeling the peace and happiness of art.